Mistake #1: Your brand story is missing
Most fashion homepages rely on vague taglines and aesthetic alone. But people don’t connect with slogans, they connect with purpose. If your site doesn’t make it immediately clear what you do, who it’s for, and why it matters, they won’t stick around.
Here’s the fix: Show what you do and who it's for by showing off your collections and specific target a single avatar then have text explaining why it matter and how it's different from Temu clothing.
A bigger fix to this issue would be putting more details and value in the about page. That way, they not only know who you are now, they know what you stand on and what kind of difference you provide.
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MISTAKE #2: You’re Overwhelming the Visitor
Too many visuals, clashing fonts, five different messages, even when they do click on something, it doesn't work. It's the fastest way to lose someone's trust for your brand.
Instead, try and think of your home page like a street that goes into every other street. Your just introducing the pages in each section. One CTA, one statement, a few focal images and that's it. Give your product some space to present itself.
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MISTAKE #3: Your CTAs Are Too Soft / Needs More CTA's
Explore more is a decent CTA but it doesn't make we want to click and more than "More". If your able to, try and be more specific and unqiue.
“Explore More” doesn’t make me want to click anything. It’s passive. It’s vague. It doesn’t tell me what I’m getting or why I should care.
Stronger CTAs guide action. Use language that’s direct, confident, and brand-aligned. “Shop the Drop.” “Get 15% Off.” “Find Your Fit.” Be clear, or be ignored.
We’ve tested CTA frameworks across dozens of fashion sites. Want the shortlist that actually converts? Just ask.
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MISTAKE #4: You Built for Desktop, Ignored Mobile
This is one of the most common, and costly, mistakes. Your site looks great on a 27-inch screen, but 80% of your customers are shopping from their phone. And if your layout is clunky, cropped, or slow to load, they're not sticking around and definitely don't have the trust build up to buy now.
Build for mobile first. Prioritize speed, clean layout, and thumb-friendly navigation. If you want a fast way to check how your site stacks up, use resources like: Semrush or Google Lighthouse.
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MISTAKE #5: Your Navigation Is Working Against You
If your customer has to think about where to click, you’ve already lost them. Confusing menus, hidden links, and unclear categories turn curiosity into bounce.
Good navigation is invisible. It helps the shopper move effortlessly — not guess. Keep it simple. Prioritize clarity over cleverness. Put “Shop All” where they can see it. Keep your cart and search visible. Guide the journey or it ends early. Keep the words just as clear since when their searching around they're looking for "SHOP" and not for "LOOK AT OUR LATEST COLLECTIONS"
WANT TO SEE WHAT YOUR HOMEPAGE IS SAYING TO YOUR CUSTOMERS?
We’ll record a free teardown video showing what’s working, what’s not, and what we’d do to improve it. No pressure. No pitch. Just value.
[Request Your Homepage Review]
RATHER DO IT YOURSELF?
We’ve put together a free Homepage Glow-Up Kit that includes a clean wireframe template, high-performing CTA examples, and headline formulas that actually convert.
[Download the Free Kit]